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Affinity Enterprises makes strategic investments with Affinity Business School

Why is Affinity Enterprises – the holding company for the Affinity brand of insurance products – breaking through glass ceilings and investing in education? Because continual learning is the key to success.

Affinity Enterprises’ Training Department – Affinity Business School – is at the forefront of skills development, innovative edu-tech, remote e-learning, continuous professional development, and employee wellness. It provides a primary opportunity to expand the knowledge base of Affinity employees.

This almost goes without saying, but any employee who receives training to further their skills and education are able to perform their job better. Affinity Business School focuses on continuous life-long learning with the aid of an award-winning Learning Management System – more commonly referred to as the LMS – to deliver training via an online platform.

“In light of the COVID-19 global pandemic and subsequent national lockdown that has seen unemployment rates soar, our online learning system has created a connected and flexible virtual platform that facilitates micro-learning for all employees. The strategy behind combining micro-learning with online learning has resulted in an exceedingly successful, learner-friendly, and interactive experience, through which learners can digest small amounts of information at a reasonable learning pace,” explains Murray Hewlett, CEO of Affinity Enterprises.

“The structured training delivered on this platform includes in-house product training, skills development, and even employee wellness to encompass a holistic approach to learning. The company strives to improve the learning experience by continually evolving its content delivery methods and by ensuring ongoing learner support throughout the process.”

Online learning has enhanced the quality and standard of learning and it will continue to improve the efficiency and effectiveness of training and development provided to employees of Affinity Health.

The most effective training programmes are those that empower employees to become multiskilled, extending their skill set across various areas. Affinity Business School facilitates learning through Bursaries & Scholarships, Internships, Learnerships, Apprenticeships, Work-Integrated Learning, and Informal Training.

Affinity has allocated a spend of R500 000 for investment in a basket of required regulatory training for the Financial Services Industry approved by the FSCA. These areas include, but are not limited to, a Practical Guide to developing FICA RMCP, Advanced Project Management, HR Diploma, Advanced Report Writing, Bachelor of Business Administration, Bookkeeping, Brand Management, Business Communication, Commercial & Contract Law, Digital Copywriting, and more.

Affinity Business School appeals to graduates because Affinity has focused on offering broader subjects with a personalised course curriculum integrated with industry facilitating employment.

“Affinity Enterprises has talked a great deal about the importance of employee engagement before, and it’s something that should be emphasised. As a company, we have excelled in a highly competitive market, largely due to the incredible pool of talent we have – our human resources. The backbone of our company is our employees. As such, we pride ourselves in the investment in employee training and development. Everyone deserves a chance to shine,” concluded Hewlett.

About Affinity Enterprises

Affinity Enterprises Holdings is a diverse and proudly South African financial services group operating nationwide from Gauteng. Affinity Enterprises believes in holistic development. The success of the Affinity suite of insurance products comes off the back of identifying operational and client facing gaps in the insurance market. By repositioning and repackaging our products we have been able to sustain growth of 100% year-on-year.

Affinity Enterprises parents subsidiary companies that specialise in financial, healthcare and insurance related services. One of which includes Affinity Health, which aims to provide premier quality, affordable medical insurance to South Africans, and strives to give clients peace of mind and the highest standard of service when they are faced with injury or illness.

Since the establishment of Affinity Health in 2011, Affinity Enterprises Holdings has been nurturing optimal value for its stakeholders, aligning our business objectives with a client-centric approach to product design and service delivery.  The South African insurance market is highly competitive, driving innovation and value for consumers – a hallmark of this being market changing product development; this is where Affinity Enterprises has excelled. Our Core Divisions include: Health InsuranceDental Insurance; Funeral Cover; Emergency Medical Services; and Integrated Emergency Response. Follow us on Facebook, or log onto our website.

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